Tag Archives: goals

Goal-Setting for 2017

New Years. It is a time to spend with family and friends. It is a time for partying and staying up late (at least until midnight.) And, finally, it is a time for New Year’s Resolutions. It is a time for change, to break the monotony of your current life. But, many people make the resolutions and then they fall flat and fail within months of trying to do them. The best example of this is the ever popular “I’m going to get in shape this year” resolution. If you are a gym-goer you know how crowded your local gym gets in January and even February but by March it has returned to the same status quo. So, what then makes a good goal? What are good goals?

Let’s examine that first. Here are a few things that I recommend that have worked well for me in the past. If you have ever heard of “S.M.A.R.T Goals” you will find similarities here, as that is how I have always achieved my goals.

SMART (Specific, Measurable, Attainable, Relevant, Time-bound) goal setting concept presented on blackboard with colorful crumpled sticky notes and white chalk handwriting

Tip #1: Only create one or two goals, definitely no more than three.

Reason: When you clearly have only one or two things to achieve, you can focus on them that much more. It is the same as multi-tasking essentially. You can get one thing done faster and more completely if you only focus on that one thing versus trying to handle multiple things at once. So, with only one or two or three goals, you shouldn’t be so overwhelmed that you quit.

Tip #2: It is not enough to have a goal, but a plan of action.

Reason: Many people can create a goal like, “This year I will get in shape.” You may ask, what is the problem with this? Well, it’s vague. There is no plan of action. Create one. Let’s use the above example. “This year I will get in shape by eating more fruit and exercising more at my gym.”

Tip #3: Be as specific as possible.

Reason: It is one thing to say that you will get into shape this year, but what does that actually mean? Does that mean you will get the six-pack you’ve always dreamed of having? Does that mean dropping two pants’ sizes? Or does that simply mean losing one pound or one kilogram per month? What is it? Define it. And then, come up with a plan of attack for doing it. So, taking the example above, we could say something like: “This year I will lose two pounds per month by exercising more at my gym and eating healthier foods like fruit in order to get into shape.” We have a goal, a plan of attack, and we are specific. This is how you should make your resolutions, and write them down. I always feel as though writing down your resolutions commits you to it more than just saying it to yourself.

– While all of this may be good now and you feel as though you are ready to go, you aren’t. –

Tip #4: Have an incentive.

Some may ask, “Isn’t the incentive the feeling you get by losing two pounds per month? Isn’t the incentive getting into shape or looking better?” My response is, NO. Those are results, not incentives.

To have a good example, let’s put it into the context of bodybuilders. A bodybuilder may say that they want to gain 5 lbs of muscle this year, albeit it will actually probably be a lot more. So, they will eat more meat, increase their protein intake, and get jacked for lack of a better phrase. But, there has to be some sort of incentive pulling them along. That incentive is a cheat day. Every bodybuilder or athlete I know has one. Maybe it’s one day per week, one day per month, but it’s a day where they abandon their rules in order to give into their carnal desires of maybe that bag of potato chips, or a scoop of that ice cream they have been salivating about. By creating some sort of incentive throughout your resolution, or at the end of your resolution, that you ONLY do if you complete it will make you work that much harder for it. The key here is that you have to be true to yourself and ONLY give it to yourself if you earn it. That will make it be that much better.

In the example above of getting into shape. Maybe one plan of attack is eating healthier so you cut out your love of buffets. Well, perhaps an incentive then is you treat yourself to a buffet at the end of each month or every two months.


Now that we have that out of the way, let’s look at some of my resolutions for 2017.

Resolution 1: I will successfully pay off all of my credit card debt by putting at least half of my paycheck aside each month.

Resolution 2: I will finish writing the first draft of my third novel (title still undecided) by the end of the academic school year (July 2017).

Resolution 3: Assuming I complete the first two resolutions, my third resolution will be to publish my second novel, The Curse of Pirini Lilapa, by the end of 2017 in both e-book and paperback forms.

Resolution 4: I will begin work on my 3-year Professional Development Plan (PDP), in order to move from a probationary to a professional teaching license by the year 2020.

 

Okay, many of you are probably wondering, what gives, I have already disavowed my rules of no more than three resolutions. To that point I say, I haven’t. Although there are four, resolution three can truly only happen if the first two are complete and then resolution four is an ongoing one, to be started this year but not completed. Also, I know that my first resolution will be complete as of February or March this year, so my only huge resolution that I’m focused on is number two.

To an extent, I know that all of these are within my grasp if I choose to really go after them. I am confident I can get these done. Also, I have an incentive. Something I want to do if I accomplish all of them (especially number 2) is to take a grand vacation in the summer of 2017. I will want to take a break from writing for a little while, hence the reason I want to finish it before I go. And then if I do manage to publish my second book by the end of 2017, then I can take a nice winter vacation in 2018.

And while all of these are great, this is only just the beginning. In my next post, next week, I will tell you how to plan for your long-term goals as well. But, first, focus on what you are going to do this upcoming year, then come back and see how you can build upon it for later in your life.

Have a happy New Year’s everyone. Stay safe and have fun.

Sincerely,

  • Michael E. Thies

Business Plans–The Rest of It

Alright, so yesterday we looked at just the expenses part of the business plan because when you are making something like that, that is the one section you want to start with. Now, I forgot to mention this but you should also add your projected revenue. This is a TOTAL GUESSTIMATE. Especially if you don’t have an established fan-base. But for books I listed possible revenue coming from: (a) online sales, (b) e-books, (c) face-to-face selling, and (d) bookstores… Pretty basic. For most self-publishers the first 3 will be your main selling areas, and as far as calculating this you need to do some research. (1) Find out who your distributor is, I recommend Lightning Source for online, and BookBaby for e-books. (2) Research prices and start drawing up some hypothetical scenarios for where your book will fall (unless you have a “for sure” word count and page count. And then just take the profit margin and multiply it by # of books sold and then don’t forget to add in royalties to bookstores or vendors or whoever else there may be.

Now, the first four things on the business plan are (1) Description of company, (2) ownership and location information, (3) products, and (4) pricing strategy. These are definitely the easiest and for the most part self-explanatory. But, let’s discuss the basic jist of each one briefly, before going into what’s going to set your business plan apart.

ITEM #1 = Description of Company

  • Alright, here you just put what your company plans on doing. For example, “The purpose of Writer’s Block Press is to spearhead publishing and merchandising for the written creations of Michael E. Thies.” Here is where you will also want to list what type of salary you expect, and how you plan to utilize left over money.

ITEM #2 = Ownership and Location of Company

  • Who owns it. What type of company is it (i.e. sole proprietorship, LLC, partnership, etc.). Do you have employees? How many?
  • Where is it located. If you are working from your house you could say something like, “Writer’s Block Press will be run and operated in a designated office on the residential premises of your name here.
  • Who to get in touch with if approached for movie deals or sponsorship opportunities

ITEM #3 = Products

  • What type of products do you offer? For a publishing company it is most likely going to be books, and that’s pretty much about it. Make sure you tell what format they are in (print and e-book, maybe audiobook?)

ITEM #4 = Pricing Strategy

  • Unless you have the capabilities and know-how to run a POD Press, or an Offset Press, I would just say something like “Writer’s Block Press, until deemed financially necessary, will outsource production of books to POD publishers such as LightningSource or CreateSpace. As such, Writer’s Block Press is subject to their pricing for works published.”

NOW THE GOOOOOOOOD STUFF 🙂 —> Here we will be discussion a few things: (6) Production schedule, (7) Targeted Audience, (8) marketing and promotion plan, (9) web plan, (10) long-term goals, (11) summary…. (If you noticed I skipped item 5, that is because that are your finances which I already discussed in the previous post).

ITEM #6 = Production Schedule/Writing Plan

  • It’s always nice to have goals down in print. I think it helps you achieve them. So with this section you are going to list (I would say for the next 2 years minimum) your product plans.
  • So for new books make sure you include, dates to get drafts done by, dates to get edits done by, proofreading, to have galley copies ready, to have release dates. By having these items, you will really set yourself up for success. So, for example, the first book in my series, Guardian of the Core, titled “Eska’s Trials” is coming out this December. For the whole year of 2014 I have plans of finishing the second book, and of dates I need to get each draft done by, so I can release the second book of the series, come January of 2015.
  • This is the type of planning that financial people want to see. It will exude a sense of professionalism with them and that you are taking into account the longevity of the company. And of your career of course!!!

ITEM #7 = Target Audience

  • Pretty self-explanatory. Who are you marketing towards? For me, my book is New-Adult science-fiction/fantasy so a bunch of my readers will be college-aged males. Writing a romance? Well, it’s probably females. Writing a How-To Book on engineering? Well, then middle-aged men. Of course, always try to be as specific as possible with this.
  • Include answers to these questions in this section: What is the best way to reach readers? What are the number of books planned in the series? Is it a standalone novel? What is the novel about? What is the genre?

ITEM #8 = Marketing Plan

  • Sorry to disappoint everyone, but I’m an Advertising Major, so this is right up my alley. With that being said, I want to do it justice and not just give a brief overview. Check back later as this will get it’s own blog post, just like finances did. This is almost an entirely separate document than your business plan since it can be very long depending on how thorough you are and the ideas you have.

ITEM #9 = Web Plan

  • What are your url’s going to be? If you know, RESERVE THEM NOW! I am pissed because someone already has “writersblockpress.com” reserved so I had to go with the next best thing and choose “.net” but then I also purchased “www.guardianofthecore.com” and “www.michaelethies.com” and I am going to include url forwarding for all of them to my author page until deemed financially appropriate to get separate websites for the rest of them.
  • Also, here is where you want to list your presence and visibility on social media. Do you have a blog? Of course you do, you’re following mine! 😉 But, besides that, do you have a Facebook Page set up, Twitter Account, LinkedIn, Tumblr, Pinterest (I admit to not using the last two I listed, but if you have them, list them). Perhaps you have a Youtube Channel that can correlate with your company’s vision.
  • This is an important part because investors want to see your marketability and nowadays all of that marketing stuff has to do with an online presence. You need to have one!

ITEM #10 = Long-Term Goals

  • Include 3-Year and 5-Year goals in here. Again, these are just “goals” you are not bound to these. For mine, I included having another book out in 3-years, and then one more book and even other authors by 5-years from now. Also, I put in here that I will have personalized websites for the links I mentioned above within this time frame.
  • This is an important section because, as I said before, investors want to see the longevity of your company planned out. If you have goals for 3 and 5 years down the road, then they will start to trust you more as a person who wants to make this business succeed and will do everything in their power to try and make that happen.

ITEM #11 = Executive Summary

  • Summarize your entire document. Here is a sample of what I put:
  • “Writer’s Block Press will see continued growth through 2014 and 2015, and subsequent years after that. By February of 2015, Writer’s Block Press will have two titles published that will be for sale via print and e-book. Each book published by Writer’s Block Press will be of high quality, going through the necessary revisions and steps before it is released. Branding author and owner, Michael E. Thies, will never stop, nor will marketing his series, Guardian of the Core. Writer’s Block Press will be a name known to all, because name recognition equals sales or future sales for all author’s publishing under it.”

Now, that is a lot of information to take in. If you want to get your business plan critiqued I’d be more than willing to look at it, send it to me at writersblockpress@gmail.com or, what I would also recommend, is to take it to a bank and ask to speak to a loan officer and ask them this, “If I were to do business with you, what would you offer my company” hand them your business plan and get it critiqued.

Anyways, sorry that this post was so long. But there is a lot of information here, and I just grazed the surface. Look forward to the marketing plan as this is one thing that writer’s continually struggle with. Happy writing and good luck with establishing your company, whatever that may be.